MINDFACTORY

Success all along the line in a price-sensitive market – with Löwenstark Online Marketing GmbH, constant performance increase thanks to targeted optimization of the campaign structure: Mindfactory is an established name for every PC expert. When looking for hardware and software, Mindfactory AG is the right place for you. As a supplier of notebooks, PCs, complete systems and components, they are one of the largest suppliers in the field of electronics and technology.

Challenge
Mindfactory’s historically well grown and maintained account in search engine marketing is both the basis and the challenge for Löwenstark. The profitability values generated through it are to be continuously increased. The particularly price-sensitive market and the demanding target group are challenging values at Mindfactory, which have to be managed and analysed.

Implementation
With the help of the innovative and specially developed 360 degree tool, the Löwenstark team professionally evaluates all Mindfactory performance indicators. This includes shopping cart values and times during the ordering process as well as conversion rates and abandonment rates. Further AdWords account optimizations, Google Shopping ads and the creation of a Bing Ads account are also part of Löwenstark’s full-service performance spectrum. In addition, the lead agency Löwenstark develops and builds the individual online shop pages for Mindfactory and its sub-brands.

Result
The profitability of all campaigns has increased by 25 percent thanks to Löwenstark’s professional online marketing measures. The amount of ad donations has also increased accordingly. The performance of all shops and the conversion rate has also risen significantly since the start of the cooperation. Thus Mindfactory benefits from Löwenstark’s full-service performance.