Usability optimization in the credit card ordering process worldwide

American Express

Challenge

Effective AB and subject tests as well as an intelligent overall online marketing strategy are the solutions Löwenstark offers to credit card provider American Express. With the help of well thought-out and search engine-optimized content, a significantly improved visibility in the search engines is achieved.

Challenge
Better findability on Google and an intuitive ordering process are challenges that Löwenstark is meeting with professionalism and increased vigor. Thanks to a test system set up especially for American Express and keyword-optimized content, this should succeed.

Implementation
Not only remote usability tests with test persons under real conditions, but also outstanding and unique content in new landing pages are created for American Express by the Löwenstark team. Within all online marketing measures, analysis procedures are also carried out throughout to verify success.

Result
Usability, visibility and customer experience have increased significantly at credit card provider American Express. This not only ensures that daily operations run smoothly – Löwenstark’s ranking on Google, which has been improved by individual content, also promises continuous customer growth.

CUSTOMER

PROJECT DETAILS

  • Subject-Tests
  • Keyword-optimized landing pages
  • Unique content
  • Multi-level online marketing strategy

Contact Us

Let´s start a conversation

Hendrik Herms

Hendrik Herms
CEO Consulting

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