Amazon & Marketplace Marketing

More than five million retailers worldwide sell their products on the Amazon platform. 44 million Germans regularly shop online on the marketplace. Use your chance with targeted Amazon online marketing and profit from the intention to buy. By optimizing your products, you can secure one of the top sales places in Amazon’s list of results.

Löwenstark offer you the following services in Marketplace Marketing:

• Sustainable optimization: Intensive keyword research & analysis according to SEO aspects
• Ideal positioning of your products through keyword monitoring
• Professional & customer-oriented article optimization
• Increase in turnover through Buy Box optimization
• Professional consulting and advice from our experts
• What factors affect the Amazon Ranking?

There are various principles and mechanisms of action that can ultimately boost the Amazon Ranking. The first steps are the product presentation, the performance of the products and their popularity. This quality ultimately results in a good click rate (CTR). In order to motivate the visitor to make a purchase, the keywords must be optimized and suitable titles must also be selected. We provide professional keyword research (KWR), which also covers secondary keywords according to relevance.

A further point are high-quality descriptions with matching attributes and eye-catching and interesting design. As an Amazon agency, we also know how important the visual pickup of potential buyers is, which is why images need to be optimized by us if necessary. Product photos are the first content on the product detail page that a visitor sees and must therefore be convincing.

The final factor for improvement is the shipping itself, which is done via Amazon. Fulfillment by Amazon (FBA) is a great way to take advantage of special services such as prime shipping and other benefits, regardless of your size. This benefits both you as a seller and the customer.

What makes my products stand out at Amazon?

A classic way to push your products as an Amazon reseller is through advertisements. With a good SEO work you can also play at the top of your product segment with a constantly growing offer and establish yourself or grow further. SEO optimizations are easy to implement and as part of your success not to be neglected. Position yourself broadly and score points with several products or numerous important keywords.

With the help of the Amazon trademark registration, you can use more marketing channels and cleverly implement options in the marketing of your products. From Amazon’s point of view, the purpose of such a registration is also to carry out a kind of verification in order to distinguish between real brands and plagiarism. This protects you and Amazon as a serious sales platform.

What advantages do Amazon Ads offer?

As mentioned above, Amazon Ads allow you to bypass organic search results. Of course, it is your goal to ascend exactly in this organic search, which is achieved by purchasing your products e.g. by the achieved visibility via ads. It is possible to use up to three advertising spaces per search query.

Many people can be reached through ads and the good thing is that they are initially free. Only when clicks are made, costs are incurred – therefore you have effective cost control with the evaluation of the ROI. In many cases, placing ads is a good idea, not only to get more reach at all in the beginning and slowly increase it, but also for new products and discount campaigns.

The possibilities with Amazon Marketing are extremely diverse and with us as a competent partner at your side, you can exploit all the ways and possibilities at the right time for you. Success is a mixture of preparation, the creation of high-quality presentation of qualitative products and patience through clever measures.

We build the bridge between your performance, products and services and the German speaking market. Please contact us right away, we will be happy to advise you on how to achieve sustainable success in Germany, Austria and Switzerland with marketplace marketing.