MÖBEL BOSS

Challenge
The furniture trade is a constantly growing and competitive market. SB-Möbel Boss needed a breath of fresh air in its online business, which led to the cooperation with Löwenstark. With the help of search engine optimization and search engine marketing, sales were to increase, not only online, but also in the almost 100 regional branches.

Implementation
In order to define the global structures of the online shop, various analyses had to be made at the beginning. Thus, keyword research is carried out both nationally and regionally, loading times, metas and headlines are examined and potentials in the area of content are uncovered. With the help of best practices, which are derived from a competitive analysis, the implementation of suitable SEO measures can take place. One part of this is the creation of general content for the category pages of moebel-boss.de. In addition, a concept and action plan for a furniture store finder is created. In it URL structures are defined and a graphical template is created. In addition, the Löwenstark team writes a variety of regional text templates, which the customer himself can extend to his almost 100 stores. In addition to the SEO measures, SB-Möbel Boss is also advised in the area of search engine marketing. Campaigns are created, search word groups are researched and ad extensions are booked. The search and shopping campaigns are continuously monitored and controlled by Löwenstark.

Result
With the help of the Furniture Store Finder, customers who do not complete their purchase in the online shop can find the right store in their vicinity to buy the desired product there. The link to the SEA campaigns, which are also delivered regionally, works to the customer’s complete satisfaction.