Bijou Brigitte

Löwenstark Online Marketing GmbH implements projects in the field of search engine optimization and search engine marketing for the company Bijou Brigitte.

Challenge
The leading company, which has been in the market since 1963, offers fashion-conscious customers jewellery and accessories in the price-sensitive segment. The challenge for the company was to achieve a higher ranking in the organic search engine results.

Implementation
Löwenstark will accompany Bijou Brigitte in the years 2015 and 2016 in the implementation of the promising online marketing measures. Within the framework of the project, comprehensive implementation measures were carried out in search engine optimisation to increase the visibility of the online shop. In addition, strategic campaign management in Google Ads was carried out to increase the shop’s reach, for example. A change in the shop system should improve the overall performance of the jewellery and accessories shop.

Result
Not only did Löwenstark achieve the desired range for Bijou Brigitte – the visibility in the Sistrix index also improved during the project from 2.92 to 4.9 points – a complete success.