BASF

Löwenstark improves SEO, search engine marketing and social media marketing at PCI GmbH. During a relaunch PCI’s international web presence will also be changed to a responsive web design to ensure that users get the best user experience on the move. Löwenstark immediately recognized PCI’s existing potential for a successful appearance on the net and functioning online marketing.

Challenge
The target group for PCI is to be found in the B2B sector. The challenge is therefore to present B2B customers as a target group for whom the company’s product portfolio is attractive and to address them specifically with an individual website and product presentation.

Implementation
In the field of search engine marketing an individual keyword strategy is developed for PCI GmbH, which covers several countries. The aim is to reach the relevant target group B2B also internationally and to increase the company’s reach. Furthermore, within a social media strategy tailor-made Facebook ad campaigns are developed to convince potential customers of the wide range of products and services and to strengthen the interaction with the users.

Result
Since then the existing optimization potentials have been successfully implemented for PCI GmbH. Informative content, internal links and a user-friendly website structure also contribute to the success of all Löwenstark online marketing measures.